![]() The feeling of being present, that's the defining characteristic of the metaverse. We believe the metaverse will be the successor to the mobile internet, you will be able to do almost anything you can imagine. In Zuckerberg's words, the metaverse is: "everything we do online today, connecting socially, entertaining, playing, working and being more natural and alive. Disclosures made by former employees and the leak of data that compromised the privacy of users affected the Platform.Īs expressed by its creator, Mark Zuckerberg, the company's goal will essentially remain the same: to connect more people and expand the possibility of relationship, only now with a more immersive reality. Other theories point out that this name change is a product of the worst reputation crisis suffered by the brand. The change of name lies mainly in having a name that encompasses the purpose of the company, not only to see the content but to be inside it.ĥ. The Metaverse for Facebook may be the leap from all its platforms (facebook, whatsapp, instagram) to a 100% virtual reality in an increasingly hyperconnected world.Ĥ. The average time a person spends on social networks is 2.27 minutes a day according to the Global Overview Report study this represents more than 15% of our activity when we are awake. The Metaverse is not what awaits us, but what is already happening. In 2021 alone, it invested more than 10 billion US in the creation of the metaverse to be a leader in these new technologies.ģ. Have you heard the phrase: if you're not the first, you're the last? Facebook has understood this very well. Here are 5 keys to the importance of the Metaverse for Facebook and its future:Īccording to a report by Bloomberg Intelligence, this new digital market has an economic potential of more than 800,000 million dollars and it is expected that by 2030 this figure will multiply. It expands to all human activities, from going to work, going to the stadium, watching a movie, and so on.Īs you can see, these parallel realities are not exactly something new, and with technological advances, the construction of metaverses aims to enhance these interactions in 3D ecosystems, trying to accurately emulate everyday life.Īnd I'm sure you're wondering: why is Facebook so interested in developing it? . However, the concept of metaverse is not only limited to video games. A good example to understand it can be the video game Fortnite, where players enter this fictional world in a virtual space to have fun but also have access to an identity, local currency and even virtual concerts.Īnd if we go back years, simulation games such as second life aimed to provide this experience of digital life projection through personalized avatars that interact with each other and develop multiple aspects of daily life. The most common virtual reality has its beginnings in video games. These guarantee a sensory experience to control an avatar or character and interact with other users who are within this universe. ![]() The way to be in these metaverses is through devices such as virtual reality goggles, the best known of which are the Oculus from the company Facebook. In other words, the metaverse is the idea of having a 3D virtual world that you can freely access and live a simulated reality. ![]() It has its origins in an old concept from Neal Stephenson 's 1992 novel Snow Crash, which tells of the possibility of connecting worlds and living in an alternate virtual space compatible with and concurring with reality. To give a brief context of the metaverse, this is not a new word. There enters this "new" concept of the metaverse, meta meaning beyond and -verse, from the root universe. The desire to be connected and to be able to enjoy increasingly realistic experiences through different devices has led to the advancement of building increasingly realistic and detailed moments, applied to virtuality. The technological evolution of recent years has led to change different sectors of society, mainly the way we communicate. Now a virtually interconnected future seems almost a given. It was unimaginable to think that such fictions could transcend the screen. Just a couple of years ago, fiction films such as Matrix or the Black Mirror series presented us with the perspective of a society completely immersed in a digital world. The metaverse is quite a buzzword these days and one that leaves no one out about the impact it will have.Īccording to experts, this new technology will be the great revolution of this century and the next level of the Internet. If you've been wondering why Facebook changed its name to Meta and what changes await us after the arrival of the metaverse to digital marketing, I'll tell you: Here are the 5 key points and the next steps to prepare. Explore what is Meta Facebook and the changes of this emerging technology.
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